Search Engine Optimization (SEO)

Search Engine Optimization (SEO) Company For Your Medical Spa

What Is SEO?

• Do you know what SEO stands for and how this service can help your business?
• Are you concerned that you don’t have the experience or resources needed to rank well?
• SEO is affordable and effective, and it allows you to reach new customers, sustain existing clients, and increase sales.

Salterra Digital Services is uniquely qualified in successful Search Engine Optimization. We can help promote your business and teach you how to yourself through our SEO Mentoring Program.

SEO, or Search Engine Optimization, means setting up your website and content in such a way to effectively represent your business and your website through online search results. This happens when people search keywords online; i.e. Google, Bing, Yahoo, etc. Google search results are the most important if we are being honest.

While many marketing strategies rely on you reaching out to your audience in a direct way, SEO allows you to reach people when they are actively searching for information related to your products and services.  With convenience like that – for you and your consumers – it’s no surprise that SEO leads have a significantly higher closing rate at a lower cost when compared to the close rate of leads from other methods like direct mail or print advertising.

SEO helps you considerably improve your visibility within the organic (or free) search results, which is not to be confused with paid search results. Paid search results appear with the little green square stating “AD” whereas Organic Search Results appear with a green circle and check mark. [see image]

Why is SEO important?

If you don’t optimize your website for search engines, you risk losing several potential customers to your competitors whose websites appear higher in search engine results.  When someone searches for information that relates to the products and services you offer, it is important to show up top of the list, ahead of the rest of the class. The longer you wait to optimize a business online, the further down the pages of results a business will fall.

Google is the leading go-to whenever you need to find out what hours the new restaurant in town is open or what’s in Pad Thai… everything you want to know is just a click away.  When people search keywords for your business, you want to show up prominently. Research shows that an overwhelming percentage of traffic from Google searches routes to the first three search results displayed.

The terminology you select for search engine optimization determines where your business ranks.  To make sure your website appears on Page 1, rather than 18 or 43, you need to concentrate on establishing yourself as the authority on key topics and terms related to your business. It is so important to show Google that you are a resource, not only to potential customers but online as well. Proving that you are knowledgeable about the services or products you offer.

Additionally, your website’s influence is determined through onsite and offsite factors.

Onsite, search engines give higher rankings to websites that regularly publish fresh content on a specific topic. If you run a pet shop, for example, publishing regular blog posts on choosing the right pet for your home/family would start establishing your online authority. You may also want to blog about topics relevant to pet owners, this shows power in knowledge to Google.

Offsite, search engines like to see that websites other than your own are linking back to your web pages. When other websites link to your content or people share your content on social media, you have a better chance of being trusted by Google, therefore, listed prominently in search results.

How to get started with SEO?

Influencing search engines doesn’t happen overnight, but with consistent attention and relevant content, you will soon start reaching and captivating your target audience. If you’re just starting out, it’s best to get super specific with your focus. Please keep in mind, a brand-new domain can not be expected to rank for at least 6 months.

Rather than writing about general animal behavior, publish content on your website that answers specific questions related to your audience.  Continuing with the pet shop example, things like: Apartment Living – Dog vs. Cat? Or I Have a New Baby – Do I Want a Puppy too? What Types of Crates Should I Get For My Puppy?

It’s important to consider that once you start writing content, you need to establish some early authority and continuity by promoting it in an email newsletter and on your social media sites. Consistency is just as important as reliability for Google. Ensuring you are promoting quality content across all outlets online is key.

Ready to start using SEO for your business?

Do you still have questions about the virtual maze of SEO?  That’s what we’re here for!  Contact Salterra Digital Services to help you navigate your way to the head of the class!

What is Local SEO

Many people think that SEO and local SEO are quite similar, but this is far from reality. SEO stands for search engine optimization and is useful in making your website or blog rank higher in Google searches.

Local SEO, on the other hand, encompasses different marketing strategies which help to make your particular business or services more visible and accessible to potential clients in a specific area. If you currently run, manage or operate a business with a “local” presence, keep reading to learn how you can make local SEO work to your advantage.

Local SEO is a cost-effective way to position and market your company and services online. Local SEO helps businesses, small and large, leverage the power of Google and search to make their business visible to LOCAL clients at the right time, with the right offer or content they seek.

Why is Local SEO Important?

Now, more than ever, local SEO is driving offline sales. In fact, a recent study revealed that over 70% of ALL SALES, online or offline, were first influenced by an online search query. Millions

Millions of customers are looking through Google-optimized local search results every day to find the best local business in their area. Are you showing up when they search?

Studies show that approximately 50 percent of all Google searches are local. In other words, half of internet users look for restaurants, coffee shops, event arenas, gyms, and other establishments in their particular city. An example of a local search would be “movie theater in New York” or “fitness club in London”. These are known as searches with a geo-qualifier because a city has been specified in the search query (New York or London).

A type of local search without a geo-qualifier would be “coffee shop near me”. Most of us make such searches on Google every day and because our gadgets have GPS and Wi-Fi connectivity, Google’s algorithms understand that you’re referring to your current location when you type “near me” and they are able to display more relevant results.

If you’re interested in attracting more clients to your establishment (and if you’re reading this article you definitely are) then you need to learn how to advertise your business online and take advantage of local SEO strategies. People are looking online for solutions and answers to their problems, so you need to be there and attract their attention.

If your business gains a lot of exposure thanks to good local SEO strategies, it will be more profitable. Here is what you have to do to make your business more accessible to your potential clients.

Use Google Places

You can list your business in Google Places and complete its profile, adding business hours, phone numbers, address details, and other relevant information. This will help potential clients find your business easier and eventually visit your restaurant or gym. These people use their smartphones as a primary search method and they usually go to Google Places for suggestions, so your establishment will gain a lot of exposure.

Use Business Directories

You can also take advantage of business directories such as Yelp and Foursquare. These are places with lots of traffic and they rank very well on Google. You should list your name, address, and phone number (NAP) to allow your visitors to contact you for appointments or reservations.

Create a website and let clients add reviews

Social interaction is highly valued by Google. You can make your business even more accessible to customers by creating a website and using keywords relevant to your business such as “restaurant”, “Italian coffee”, etc.

Once your website is up and running, allow your customers to share their opinion about your services and post reviews. This will make your website rank higher in Google searches which will eventually translate into more clients and of course, more profit!