Optimization for Local Search

optimization for local search

What is Local SEO?

Local SEO is a type of search engine optimization that improves the visibility of your website in local searches. This optimization involves optimizing your site’s content and links to boost its rankings in local search results. You can also enhance your visibility by creating and optimizing a local landing page for your business. Increasing your rank in local search can lead to more conversions and more customers, so optimizing your online presence is essential to any successful local SEO strategy.

Local SEO aims to optimize the digital footprint of your website, including your name, address, and phone number (NAP) as well as your social media accounts. In addition to improving your website’s search visibility, it can help you engage with the local community and create a recognizable brand image. Keeping your NAP consistent across your website, social networks, and other marketing materials is essential to Google.

It’s no secret that mobile internet access has skyrocketed in recent years, and it’s also become an increasingly important part of any local SEO strategy. Over 30% of all mobile searches are related to location, and more than half of all searches for local information result in a visit to a local store within a day.

One of the most common questions businesses ask is “What is local SEO?” Local SEO is the process of increasing your business’s visibility through online and offline tactics. The result is that more people will see your website and learn more about your services and products.

Local SEO uses many techniques, including keyword research, link building, local directory submissions, and content optimization. Each of these can positively or negatively affect your local search result. A combination of all these factors is critical to successfully implementing a local SEO strategy.

The main goal of local SEO is to ensure that the business’s information is accurate and up-to-date on all relevant websites. Keeping this information updated is essential to gain more local customers.

In addition to local business directories, several other sites can be valuable sources of information for local businesses. These include industry-related and local authority sites. Adding your NAP to your local authority site and linking to your website can boost your profile’s authority and significance. Another great way to get quality backlinks is collaborating with local business owners and trade associations.

Despite all of the efforts involved in a local SEO campaign, it’s crucial to remember that it is still a two-way street. If you don’t provide users with the information they are looking for, you won’t be able to reach them in the first place. Therefore, you’ll need to be receptive to customer inquiries and respond to reviews professionally and promptly.

While it isn’t always possible to rank at the top of the local pack, your efforts can make it easier for your business to attract new customers. A local landing page is a good option for a multi-location business. Numerous tools also help you monitor your website’s performance, such as the Google Keyword Planner.

The internet is fantastic; it takes the world wide web and makes it as accessible as the store down the street.  But there is great value and power in shopping local and supporting your home community.  Likewise, a business needs to have a dynamic presence within its zip code and on the internet.  When it comes to local SEO, it’s vital that you optimize your on-site and off-site SEO strategies for clients and customers searching for your local business. Local competition is fierce, and if you’re not on top of your rankings, you can bet your competitors will be.

You will first want to establish that you are who you say you are and you are located where you are.  Include the name of the city your business is in and the area your business serves.  Opt for a local phone number. List your company’s local phone number instead of a toll-free number. Google prefers to see a local number consistent with your location. Avoiding errors or accidental eliminations like misspellings, abbreviations, lack of suite numbers,s and wrong phone numbers can cause Google to have problems determining which information about your business is correct. They may display incorrect information — or not show your business in the search results.  Be sure that any local directory listings include the same local knowledge you provide on your website. If the information is not uniform, you jeopardize your local web presence.  Continuity is key!

Keywords are vital.  Who are you and what are you doing? Focus on using one targeted keyword and carefully place that keyword as close to the beginning of your listing/tag as possible.  Remember, if your business shows up in the search results, you have one shot to get that person to click on your link. Don’t blow it by wasting characters that won’t help convince a searcher you’re worth looking at.

Local businesses need to claim their place on the Google My Business page. It’s free and can garner excellent exposure if you’re optimized enough to show up in Google’s local listings.  Google wants to confirm that your business is legitimate and that you are the business owner. Please note that according to Google’s terms of service, only the business owner can claim a Google My Business page.

If you have a presence on Facebook or other social media, don’t forget to give these your attention.  Many people turn to social media, relying on friends and family for referrals and opinions on a business.  A good review on your business’s Facebook page can help draw prospective customers. Positive reviews on your Google My Business page are fundamental, as these reviews show up on Google when someone searches for your business.

Once your site has been located, you must provide engaging, educational content that includes attractive images and videos about your business.  Search engines rank websites based on content. Therefore, you must develop strategies to build content that Google loves. The more engaging content you include, the more likely search engines will refer traffic and leads to your business.

You are the best at what you do, right?  Give your customers a forum to let the world know it!  One of the most important aspects of having a strong identity on Google is the ability for customers and fans to submit reviews about your business. Reviews, particularly those submitted via Google, are a primary factor in Google’s local blended search algorithm.

Lastly, be mindful of your links.  Link building continues to be a primary factor considered by Google when ranking businesses for local search. Even a few high-quality backlinks can make a huge difference in getting your businesses ranked in local search, bolstering your reputation within your community, and establishing you as a leading authority in your industry.

Why Trust Salterra

Salterra has been in business since 2012. It is owned and managed by Terry Samuels and Elisabeth Samuels, a husband and wife team; the staff includes 3 of their children plus several additional developers.

The company has provided business websites and graphic design projects, including business cards, brochures, and catalogs for various industries. Their clients range in size from small and medium size businesses to consulting with large companies and advising their teams on proven SEO strategies. No matter the size of your business, the team at Salterra can promote your business and market your company successfully.

Salterra specializes in professional web design, graphic design, and internet marketing. The team will work with your company to provide you with a user-friendly and striking website but also ensure that the site reinforces your brand, increases traffic, and increases customer loyalty. Their designers use search-friendly design elements, premium software, and trustworthy technology. This will ensure that your finished product is refined and eye-catching and remains stable, secure, and consistent with all your internet business needs. They excel by providing your business with the functions and features that will elevate it and provide value in your marketplace.