Marketing For Your Plastic Surgeon’s Businesses
Contrary to common belief, marketing is not a one-size fits all activity that businesses can undertake without considering certain crucial factors such as the industry they are in. Marketing is very unique to the setting and industry it is being carried out in. For instance, marketing for a shoe business is very different from marketing for an entertainment business. Both businesses deal in totally different products. On one hand, the shoe business deals in an essential product which is shoes. On the other hand, the entertainment business offers recreational or non-essential products.
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Marketing For Plastic Surgeons
The plastic surgery industry is constantly changing. This is a highly competitive market segment. Many people tend to group plastic surgery practices together with traditional healthcare practices when it comes to marketing. However, this approach is wrong. Plastic surgeon businesses should not be treated like traditional healthcare institutions and clinics. Marketing a cosmetic surgeon’s business the same way you market a general physician’s business is totally wrong. This is because the latter business typically offers services to patients who are sick, while the former offers services to elective care patients who have a choice of whether or not to seek the service.
Reconstructive, cosmetic and plastic surgery has evolved quickly and greatly in the past decade. So many new procedures are being invented every day. Consumers are trying their best to stay informed and aware of what’s new in this industry. The industry has for many years been associated with the affluent in society or the so-called ‘rich and famous. However, this is changing as more ‘average’ people opt to get cosmetic procedures. The increasing affordability of plastic surgery procedures has also led to more people embracing this practice in recent years.
More Demand Equals More Supply
As demand for cosmetic procedures increases, so does the supply of plastic surgeons. Plastic surgery businesses are coming up in almost every major city in the country. Competition among reconstructive, cosmetic, and plastic surgery providers is at an all-time high. The industry has never been more vibrant and active. You should not forget that, not so long ago, there were very few plastic surgeons in the world. A few years back, plastic surgeons did not need to do any marketing to get clients. They were so few in the industry that clients used to line up for procedures and book appointments months in advance. However, things have changed. As demand for cosmetic procedures continues to soar, so does the supply increase to meet the ever-growing demand.
Marketing In The Tech Age
By now you should be aware that most consumers today begin their search for products and services on the internet. If a consumer wants to buy a new bike, they will probably do a Google search to see what options are available. This also applies to services like plastic surgery. A consumer who wants to have a facelift or liposuction will most probably open a tab on their web browser and search for a reliable and affordable plastic surgeon who can do the procedure. This is the reality of the times we are living in. With this knowledge in mind, you should now embark on creating a strong and comprehensive online marketing campaign for your plastic surgeon business.
Marketing That Makes A Difference
Successfully marketing your business requires that you have a well-planned and thought-out strategy. Your marketing strategy should have the main objective of differentiating your business from your main competitors. Adopting a unique marketing strategy that is very different from your competitors can help you stay ahead. Consumers are usually looking for something different. Your marketing tools and techniques should engage your target audience with minimal effort. There are several key principles that you need to know and understand when building a marketing strategy for your plastic surgeon business.
Patients Buy Happiness, Not Cosmetic Procedures
Many plastic surgeon practices usually take a marketing approach that entails listing down all the procedures they offer. They typically do this on their websites where you find a long list of cosmetic procedures such as rhinoplasty, liposuction, blepharoplasty, mammaplasty, breast augmentation, breast reduction, facelifts, mommy makeovers; non-surgical and laser procedures such as tattoo removal, spider vein treatment, hair removals and transplants, botox injections and many others. Such lists are quite common, however, consumers are not usually interested in long lists of words that they cannot pronounce.
Instead, consumers are usually looking for quality, experience, and satisfaction. What will the end result look like? Will the procedure be painful? What is the recovery time? These are some of the questions that are usually lingering in a prospective patient’s mind. So, upon realizing this, you should try to sell to the consumer exactly what they want and that’s happiness and boosted self-esteem. This is marketing 101 for plastic surgeon businesses. Your marketing campaigns should motivate people to boost their appearances by using your safe and effective cosmetic procedures.
Trust Is Key
Trust is very crucial in the plastic surgery industry. Patients only go to doctors and surgeons whom they completely trust. Most patients do a comprehensive background check on a plastic surgeon before opting to use their services. Patients are concerned about the risks involved and only a trustworthy medical practitioner can convince them that the benefits outweigh the risks. Your marketing content can help you reach out, both clinically and emotionally to your target audience. Addressing a prospective patient’s concerns is a better marketing tool than offering special discount rates and prices.
Use Social Media
Social media is all the fuss today. Everyone is on Facebook, Twitter, Instagram, Snapchat, Tinder, and many other social media platforms. Because of this reason, plastic surgeon practices should come up with a comprehensive social media marketing campaign in order to tap this market. Social media can easily help your practice to grow and expand. The best social media campaigns employ the principles of authenticity, trust, and reliability. Social media is a good place to share your website, blog, and other resources that you wish your target audience to know about.