E Mail Marketing for your Body Sculpting Business
Email Marketing Is Still A Tried And True Approach To Building Your Client Base
Email marketing is almost as old as the Internet itself. People are all too familiar with getting a newsletter in their email. With social media getting so much attention among marketers right now, is email marketing still worth it? The answer is: yes.
Email marketing is still one of the best ways to get leads and to stay in touch with your existing clients. There are more people using email than social media, and people usually check their email first. Building up an email list can be done quickly.
The key to successful email marketing is the content of the email. The email must provide value to the recipients in exchange for their time to read it. Your goal is to earn their trust by not wasting their time with emails that resemble spam. We can help you design emails with an effective message that gets results.
The email can be personalized to each customer, making the outreach even more powerful. When executed effectively, this can take your relationship with an existing customer to the next level. Targeted emails can spur the customer to refer their friends to your business, thus giving you the chance to expand your customer base.
Email is also easily accessible in all formats. People check their emails on their handheld devices every time when they get a chance, like when they are waiting in line or during a commute on public transit. They can respond to an email easily with just a tap on a link. When you include a strong call to action in an email, you can strike while the iron is hot.
Marketing studies have shown that people subscribe to emails because they want to get promotions. Email is an effective way to send out coupons. For your leads who are on the fence about using a body sculpting service, what better way to invite them to try out your service than to offer them an incentive for their first visit? This also works for your existing clients. To thank them for their recent visit, you can include a coupon that they can apply toward their next visit or a coupon that offers them a complimentary visit for their friend. All of this can be described in your email.
Email marketing is also relatively inexpensive in terms of what you can get in return for your investment. You get a better conversion rate through email marketing. An email blast can go to a large demographic group or to a targeted group. People can respond directly to your email if they have any questions or if they want to accept an offer. Interacting via email is easy and quick, just the way customers like it.
We can analyze your business and help you customize your email marketing strategy. This is an effective and versatile approach of your marketing plan that can generate leads and reinforce customer loyalty. Through email marketing, we will help you strengthen your brand and expand your customer base.